Are you a content creator? Are you a lifestyle blogger? Or do you have a business and like to promote through YouTube? Still don’t have an account.
So, if you are thinking to start your YouTube journey then you can just kick start by the end of this article. It’s easy to create a YouTube account. It’s a promise, you’ll be able to know how to create a YouTube channel in 2021 and 5 pro tips to get optimized on YouTube, which attracts more engagement.
Basics of YouTube and YouTube Channel
What do we know about YouTube? YouTube is a social media platform for video content sharing was founded in 2005 by three young’s Steve Chen, Chad Hurley, and Jawed Karim. Afterward, Google, the tech giant company acquired it for $1.60 billion in 2006.
And it’s growing such that it has become the second most visited website after Google with millions of users and billions of video watching every day. Interesting thing is that it doesn’t earn revenue alone as content creators get a greater part of revenue; 55% of the advertising revenue is through the Google AdSense program. Since YouTube takes 45% of the revenue.
For content creators, it has become the first choice that stimulates their creativity and makes money on YouTube. It’s not just a video-sharing platform anymore, many creators took YouTubing(he who makes YouTube videos) as a career and opportunity to make a brand image of his or his company.
There are many categories/types of content creation on YouTube. Let’s see, some of the most popular content ideas to create a YouTube account or open a YouTube channel in 2021.
10 most popular YouTube video ideas to make video content.
- Technology Video
- Food Reviews
- Gaming Video
- How-to video
- Product Reviews
- Fitness Video
- Fashion & Beauty Video
- Blogging and Lifestyle Video
- Photography and Videography
Now, let’s get to the main discussion. Let’s get to know, how to create a YouTube channel and make money In 2021.
In this step-by-step process, we’ll break down the process into 5 easy steps to know.
How to Create a YouTube Channel in 2021 : The 5 Easy Steps
Step 1. How to Create a Google Account
Before going through the process of how to make a YouTube channel, you need to have a Google account. If you already have, can go to Step 2. Otherwise, let’s create a google account.
Firstly, go to Gmail and click on “Create an account”. Fill in your or business name, preferred email address, password.
Then, add recovery phone and email address for security, Date of Birth, and gender. After successful account creation, proceed to Step 2.
Step 2. How to Create a YouTube Channel
Before going through the process of how to make a YouTube channel in 2021, at first need to sign in with a Gmail account. So, go to YouTube and click the “Sign In” button at the top right corner of the YouTube homepage.
Login to your Google account that was created early in this tutorial and move ahead by filling in login credentials(email address and password). It will automatically move you to YouTube.
Now, head over to the Profile icon as located in the top right corner and click on “Create a channel”.
Name your channel and Create. Bamm! you have done the process of create YouTube account.
If you are interested to create an account with a brand name or business name, you can provide your brand’s name. Now you can say, I have my YouTube channel and do kick start.
The homepage would look like below.
Step 3. How to Add a Profile Picture
After successful creation, next thing is to upload a profile picture or icon and banner art which is a must for a successful and being professional. The icon is just like a logo which creates identity and uniqueness. It should be specific and related to your channel.
Upload a picture that is relative to you or your business, that tells who you are, who belongs, or which business brand. This makes trust and gives the channel a good looking.
YouTube recommends profile image/icon
- Recommended as 800 x 800 pixels. Should be as minimum as 98*98 pixel.
- Image Formats as JPG, GIF, BMP, or PNG.
The profile picture renders and displays as 80 x 80 pixels. It’s a good practice that always uses the recommended formats for better results.
On your channel homepage, at the top click on “Customize channel”. It will take you to the YouTube Creator Studio.
Now, under the “Branding” tab click “Upload” then you’ll get a popup window that provides you three options to upload a profile picture. Simply, just select a photo from the computer under Upload.
Select your preferred image with jpg, png, or any acceptable format. Then it will ask you to adjust according to your own. Adjust the image and click Done.
Now, just click the button “Publish”. You’ve successfully added a profile picture.
Step 4. How to Create a YouTube Channel Banner or Art
Channel art or a banner is essential if you want to create a presence on your channel. It’s nothing more than a Facebook cover photo. It improves the appearance and feels good to audiences. The cover photo should be of high quality, unique and eye-catching. This should have short information about your channel and icons or anything that anyone can understand what it’s about at first look.
It is located at the top, so it needs to have more attention while creating the cover photo. An eye-catching channel art attracts more users than a normal one.
YouTube now supports a wide range of devices with varying resolutions and screen sizes, such as Mobile, Computer/laptop, Tablet, Smart TVs, etc. So, it requires to have many optimizations on the channel cover photo. As it adjusts itself in every tiny to a large device, it provides a better look.
Next thing, the banner should follow YouTube’s recommended size. It recommends the banner should be as follows:
- Recommends ideal size as 2560 x 1440 pixels.
- The minimum banner size can be 2048*1152 pixels
- The safe area for text and logos is 1546 x 423 pixels, which will be visible perfectly on mobile devices.
- Image formats should be JPG, GIF, BMP, or PNG.
- Maximum file size of 6MB or less.
Creating Channel art can be done on any photo editing software like Adobe Photoshop, Pixlr, etc. If you are well known for these tools, you can make your own otherwise make it with a professional.
Since nowadays, need not worry about making a logo, cover photo, banner, and so on. There are many temples available online which can use to create and customize channel art.
Canva is free and the greatest of the above since it gives a very easy method to make a banner or art. It’s an online tool which tons of content and ready-to-go templates which you can use freely. The procedure of making one is pretty simple; simply search for and select a template for channel art. After that, add or change anything on the template with just simple clicks.
N.B: Please take the template image as a reference for sizing.
Thereafter, go to the homepage and select Customize Channel, then change the banner under Branding.
Now, select a banner image from your computer or gallery. It will then provide you with have an interface to customize banner art and shows you that how it’ll look on different devices. If you are happy with that just click on Done.
Bamm! The basic things to do for how to create a YouTube channel are done.
Step 5. How to Customize your YouTube Channel
Now, we’ll see how to customize your channel to optimize, reach audiences for your videos. It’s important that your channel is fully optimized and filled with necessary information.
In earlier steps, we have mentioned how you can add a profile picture, channel art. So, be sure that you have uploaded these things properly. If not, just go to the dashboard, click Customize channel. Under the tab Branding upload a profile picture and a banner. [Process discussed above]
- Video Watermark
A video watermark is an image, can be a logo or profile picture of your channel or brand. It would be visible on your uploaded videos.
A recommended image of size 150*150 pixels should be uploaded. Use a PNG, JPEG, BMP file and not exceeds 1MB.
- Channels Basic Info
It is important to have precise, concise, and descriptive information about someone, a brand, or a business. It assists people in understanding the objective, as well as what you make or share.
YouTube gives space for detailed and specific information about your channel or brand but is limited to within 1000 characters. I think this is enough to write important and key points about the channel, types, and contents of the channel.
Try to write some keywords for SEO optimization according to your channel and content videos. It’ll help to increase ranking and better optimization on YouTube.
In the last section, you can add your brand’s website URL and social media links. Also can add a FAQ page link, which is best practice because the audience may have questions to know about your channel and content, can be able to find there.
After that, you can a feature “Channel translation”. Which you can set the second language and translate channel info to make it readable to another target language-speaking group. It’s optional, not required.
The next thing is to add links. Links can be your website or social media like Facebook, Twitter, tumbler, Pinterest. Up to 5 links can be added which you would like to display on the banner of your channel homepage.
This gives your channel a professional look, the audience will find your presence on there. Also, a community can be built on shared places.
Now, let people know how they can contact you for any help or business inquiries. An email address must be there to look professional.
N.B: All the info would be visible on the About section of your channel homepage.
- Add Keyword Tags
It’s good to have some keyword tags for your channel to get SEO optimization.
Go to YouTube Studio -> Settings -> Channel. Write some specific keywords regarding channel and content. Please add a comma to separate keywords.
Bamm! Now, I’m happy to know that, you have successfully opened a YouTube channel and the required customization has been done. Now, you can start your YouTube journey.
5 Tips To Enhance and Grow your Channel
Now, I’ll share the best 5 tips to grow and increase the engagement of audiences on your channel and videos. Try to make sure, you follow the tips.
Be Specific on Writing Description
Try to write information briefly and specifically about your channel or brand and what content you are making. add keywords that relate to channel and content videos which would help to increase position in YouTube’s search engine.
Example of good YouTube description writing.
Adding a Channel Trailer
Almost every YouTube content creator starts by adding a trailer. So, provide the audience a glimpse of what type of content you are making, content quality, and what they can expect from you.
Example of a good trailer.
Don’t make it long, try to keep it short. I recommend you to make a trailer video limited to 30-60 seconds and a maximum of 2 minutes. It has been seen that short videos get more views and engagement.
Use Unique and Eye-catching Thumbnails for Videos
Since you are starting a brand. So, It is obvious that you should create unique thumbnails that are eye-catching. If you are a designer then it’ll be easy for you.
Don’t worry. It doesn’t need to be a graphic designer. Canva can help you to create high-quality and eye-catching thumbnails and channel art for your videos. Canva is easy to use and it’s free to use. It doesn’t require and paid subscription at all if you are creative and serious about your job.
Success depends on had-work and consistency. Make a schedule of when and what days in a week you’ll publish new videos. It makes more engagement who are consistent.
Do Engage on Social Media
Nowadays, social media play a vital role to grow and increase audience engagements. Social media such as Facebook, Twitter, LinkedIn, Pinterest, Tumbler, etc. Billions of users are using social media every day. Most of their time in the day spends on social media.
Do social media optimization for your content. Try to create community as groups or pages on social media.
Since the beginning of the article, we have learned about how to create a YouTube channel in 2021, optimization, and content. It’s completely the ultimate beginner’s guide on how to open a YouTube channel in Bangladesh and worldwide. It’ll help to start a brand of your interest.
In the starting, you may not get much audience and response but be consistent in making qualities and helpful videos, you’ll be successful.
Since I have tried my best to explain everything in this tutorial. If you have any suggestions or questions, please leave them in the comments area. Definitely, I will respond to your inquiries.
FAQ’s (Frequently Asked Questions)
How Can I start a YouTube channel and get paid?
Simply, create or login to YouTube with your preferred Gmail account. Enter channel name and other necessary information and do channel customization as add profile picture, banner, channel basic info, add a trailer, etc.
For getting paid for the video content, you need to sign up for Google AdSense and enable the monetization in your channel for ads.
Creating a YouTube channel, is it hard or easy?
It’s very easy to create YouTube channel. Just follow simple steps:
1. Login to YouTube with a Gmail account
2. Provide channel or brands name
3. Add basic info, profile photo, channel art, etc.
Is creating a YouTube channel free?
It’s completely free to create a YouTube channel and easy. Firstly, create a Gmail account and log in to YouTube with the Gmail account. Then, Name your YouTube channel and do necessary customization. That’s it.
Can I post videos on YouTube for free?
Yes obviously. YouTube is completely free to post videos without any limit and any charges.